Translating Your Expertise - From Industry Knowledge to Business Value
Here's where most displaced workers get stuck:
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Why this playbook matters
By now, you know who you help and how to talk about what you do. Playbook 2 turns that clarity into concrete offers—specific ways people can pay you to solve specific problems.
Most displaced workers stall here: they stay in expert mode and never decide exactly what they're selling, how it's delivered, or what it costs. In this playbook, you'll design simple offers, validate that people care enough to act, and outline how you'll deliver results without recreating a full-time job for yourself.
In this playbook, you will:
- Audit your skills and choose which ones belong in your first offers.
- Validate that your problem-solution pairs are compelling enough to win real attention.
- Decide on a starter delivery model that fits your life and risk profile.
- Set confident, defensible pricing and identify proof points you can use from day one.
Industry Tailored
Our curriculum adapts to you. Whether you come from Big Tech, Healthcare, Finance, or Government, you'll find custom calibration examples showing exactly how to apply these concepts to your background.
Playbook Chapters
6 chapters · ~20 min read
Further Reading
The intellectual foundations behind this playbook — curated from 19 works in strategy, entrepreneurship, and career transition research.
Burnett's 'prototyping conversations' map directly to PB2's Customer Interview Planner — reframing early outreach from selling yourself to running an experiment.
The Build-Measure-Learn loop is the explicit logic behind PB2's validation phase. You're not validating whether your expertise is real — you're validating whether there's a specific, urgent, funded problem it solves.
PB2's Customer Interview Planner is Blank's customer discovery methodology adapted for solo practitioners — the origin of everything Ries later systematized.
Clarifies the gap between what providers think they offer and what customers actually need and will pay for — the core tension PB2 is designed to resolve.
See the full From Layoff to Launch Reference List — 19 foundational works with playbook tie-ins — available in the Companion Kit.
Ready to Turn Clarity Into Offers?
With your positioning in place, it's time to turn your expertise into concrete ways people can pay you to solve specific problems. Use LeanPivot.ai's validation tools to test problem-solution fit, design market tests, and set pricing.
Your Fit Analyzer and Pricing Test tools are ready for you in the dashboard.